Last Instinct

This was a campaign site for Mercedes-Benz company cars I made at Basilicon in 2009. It was an flash application with a funny approach to comparing leasing costs for cars. Everything was measured in how many caffe lattes you saved each month.

It was actually based on a similar campaign made by another web agency earlier. I got the assignment to redesign it so it matched Mercedes-Benz new corporate identity. But the project ended up being a lot bigger than that, since the wanted to update most car models and add pages with environmental information on so on. I also had to rewrite most of the code, since it was such bad design and so buggy from the start. So at the end I had rebuilt the whole application.

This was my first big campaign when I started working at Basilicon in 2007. Jeep had a collaboration together with the wildlife park Kolmården where Jeep sponsored a terrain driving track. We made the campaign site and also the booking system, which my boss Anders Ekström put lots of energy into.

I directed the art and programmed most of the flash interaction and the implementation in HTML. I worked together with David Andersson in designing all the sub sections. The main design was formed as an old map with a little Jeep as mouse pointer. The little car was actually the hardest part to get to work correctly.

The technical solution for the window was really cool, since most of the campaigns back then used rather annoying popup-windows. This was made as a layer with transparency and shadows in flash instead. This wasn’t really possible before that point, since Safari on Mac had terrible and very buggy support for this. Fortunately, Firefox had just gotten better support for it. The web support have really developed a lot on Mac in the three years since then!

I found this amazing remake of a very classic label, the Chiquita banana. The design is made by DJ Neff and it’s just so inspiring. Simple and beautiful. You can read all about it in an interview on design:related or in the article at Cap&Design (swedish) or make your own sticker and share it using facebook connect on the cool campaign site. The interface of the sticker designer also features the same techniques as used in the award-winning campaign I did for LdB in late 2008.